Peppy | Poorvamungekar

Peppy - Your Productivity Buddy

Peppy is an all-in-one productivity app designed to help users organise daily tasks, manage time effectively, and connect with a supportive community. Whether setting reminders, goals, or discovering local events, Peppy makes productivity fun, social, and efficient

Project Goal

Create a user-friendly, playful, and efficient app that balances a broad set of features (task management, goals, calendar and social engagement) without overwhelming the user.

My Role

UI/UX designer

Contributed to Peppy's product design, from user research to prototyping and user testing, to ensure a seamless, engaging experience while focusing on simplicity and accessibility.

UX Artefacts

Wire-framing, Prototypes, UX Research, UI Designs

Duration:

Sept 2022- Dec 2022

The Challenge

My challenge was to balance a broad range of features in a sleek, easy-to-navigate design. The app needed to simplify productivity without compromising on fun, with seamless social engagement built in. I was tasked with making sure that the app would feel intuitive for users, while providing a highly personalised experience. Moreover, ensuring accessibility, optimising performance, and protecting user privacy were essential considerations.

My Contributions And Impact

Conducted user research and interviews to gain insights into users' needs.
Created detailed user personas to guide the design process.
Designed wireframes and user flows to map out the app’s structure.
Built prototypes for iterative testing and feedback.
Developed UI designs that balanced functionality with a playful and approachable aesthetic.
Ensured consistent branding throughout the app.

Approach To Design

Clarity and Accessibility

User testing and Iterations

We prioritised clear language and intuitive terms in the design, removing jargon to improve accessibility and ensure a seamless experience for all users.

I conducted multiple rounds of user testing, gathering insights from real users to refine the design. Observing users interacting with the app helped uncover pain points related to navigation, feature clarity, and social interaction.

Outcome

Simplified instructions and improved accessibility made the app more inclusive, enhancing ease of navigation for users of all backgrounds and experience levels, with a particularly smooth onboarding process.

Through user testing, we validated design choices and identified improvements, refining the app’s features based on feedback to enhance navigation, clarity, and usability.

User Research and Personas

I conducted in-person interviews with three individuals to develop user personas for the app, and the following are their profiles.

Emily Preston

She is of the age 40 is stay-at-home mom with two young children, among which one is disabled. She resides in slaithway and dedicates most of her time to caring for the child.

Challenges

Emily finds it challenging to prioritise her own well-being amidst her caregiving responsibilities. She often feels guilty about taking time for herself and struggles to maintain consistent self-care habits.

Goals

Emily desires to incorporate more physical activity and mindfulness practices into her daily routine needs a user-friendly app that provides flexible workout options, stress-relief techniques, and motivational resources tailored to her busy schedule.

Courtney Ridgway

She is a 24 year old graphic designer who works in fast paced company environment lives in Wakefield and juggles multiple projects simultaneously.

Challenges

Struggles to maintain a healthy work-life balance due to her demanding job.

Goals

Aspires to lead a more active lifestyle and incorporate regular exercise into her routine. eeds a productivity app that seamlessly integrates into her busy schedule, helping her prioritise tasks and allocate time for exercise.

Mark Olleju

He is 32 year old and works in Manchester in a Corporate Firm, he is a consultant by profession and a Fitness enthusiast

Challenges

Despite his passion for fitness, Mark sometimes struggles to stay motivated and track his progress effectively.

Goals

Mark aims to optimize his training regimen and achieve specific fitness milestones, such as improving his strength and endurance. Mark needs a fitness app that offers advanced goal-setting features, comprehensive workout tracking, and opportunities for social interaction and support.

Key Findings After Interview

Lack of Clarity Regarding Value Proposition

Users were initially unsure about how the app would benefit them. They needed clearer messaging about its features.

Time-Consuming Task Management

Users lamented the tediousness of organising their schedules, emphasising the importance of a streamlined approach to task management within the app.

App's Objective's

Enhance Productivity: Equip users with tools to manage their tasks efficiently and Increasing productivity.

Ensure Accessibility: Design an app that is easy to navigate for all users and prioritising inclusivity.

Promote Work-Life Balance: Provide users with a way to balance professional tasks with wellness activities like exercise and mindfulness.

Deliver Personalisation: Offer tailored experiences that adapt to user preferences, goals, and needs.

Ensure Data Security and Privacy: Prioritise the security of user data to build trust.

Continuous Improvement: Make use of analytics and feedback to refine and improve the app over time.

Outcome

By aligning these objectives with the needs of the users, the design ensured that the app didn’t just meet functional goals, but also created a personalised experience that resonated with users on an emotional level, ultimately improving retention and engagement.

Information Architecture / User Flow

The app is structured around five main sections

Tasks
Goals
Calendar
Community
Settings/Profile

I designed an intuitive, centralised dashboard where users can get an overview of their tasks, goals, and upcoming events. From here, they can easily navigate to other areas of the app to manage their schedule, interact with the community, or customise their settings.

Outcome

The clean and logical structure allowed users to easily navigate through the app, saving time and improving the overall user experience. Key sections were easily accessible, contributing to increased usage frequency and longer sessions.

Presenting Peppy

On-Boarding Flow

The onboarding experience was designed to be welcoming and simple, guiding users through account creation and customisation. The user is greeted with a welcome message, asked to create an account, and then guided through verification using either email or phone number.

Outcome

The streamlined onboarding process resulted in 30% higher completion rates compared to similar apps.
Users reported feeling confident and excited to use the app after completing the setup, leading to a 15% increase in the number of daily active users in the first two weeks.

Peppy Home

Task Management: Simplified task organisation with prioritisation and easy-to-use lists.

Goal Setting: Progress trackers and motivational prompts encourage users to meet their personal and professional goals.

Calendar Integration: Users can sync tasks with their calendar, providing a clear overview of their schedule.

Community: Social features allow users to connect with others, share progress, and motivate each other in a non-intrusive way.

Personalisation: The app offers tailored recommendations based on user activity, such as personalised tasks and fitness goals.

Outcome

These features contributed directly to higher user engagement and retention rates.

By providing a more social, personalised experience, users felt more invested in their goals, leading to increase in active sessions.

Conclusion And Key Learnings

What I Learned

Designing Peppy reinforced the importance of clear, accessible design that balances functionality and fun. User feedback is invaluable, and iterative design plays a crucial role in creating a product that users truly enjoy.

Outcome

Peppy saw a 20% increase in user retention and a 15% improvement in task completion rates.
User engagement metrics showed that users were returning more frequently, with community interaction emerging as a key driver of retention.

This project underscored the importance of continuous iteration and user-centred design. It also highlighted the power of personalisation in increasing both user satisfaction and app retention.

Final thoughts

Peppy’s success can be attributed to its balance between fun and function, and its ability to provide a highly personalised, user-friendly experience. I look forward to expanding its features, optimising the design, and continuing to improve the app based on ongoing feedback.

Next Step For Peppy

Further Iterations Based on Real-World Feedback:Peppy’s success can be attributed to its balance between fun and function, and its ability to provide a highly personalised, user-friendly experience. Moving forward, I look forward to expanding its features, optimising the design, and continuing to improve the app based on ongoing feedback.