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Peppy – A Wellness & Productivity App for Athliq Sports Customers

Peppy was developed as a companion app for Athliq Sports, a growing athleisure brand aiming to support its users beyond apparel. The app helps Athliq customers improve their routines, set wellness goals, and connect with a like-minded community.

Project goal

Design a playful, efficient, and user-friendly app that helps users manage tasks, track wellness goals, and stay socially motivated  all while complementing Athliq’s active lifestyle brand.

The challenge? Delivering a feature-rich experience (tasks, goal tracking, calendar, community) without overwhelming the user — and making sure it aligned with Athliq’s empowering brand voice

My Role

I led the end-to-end design of Peppy a companion app for Athliq Sports aligning it with the brand’s wellness-focused mission. My responsibilities spanned UX research, persona development, wireframing, prototyping, and testing. I focused on creating an engaging, accessible experience that connected with Athliq’s fitness-minded audience

UX Artefacts

Wire-framing, Prototypes, UX Research, UI Designs 

The challenge

While the feature set was ambitious — task lists, wellness tracking, a calendar, and a community space — the real challenge was designing balance

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  • Simple, not shallow

  • Playful, but purposeful

  • Personalised, yet scalable

  • On-brand with Athliq, yet independently valuable

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We also had to ensure the app

  • Was accessible to users of all backgrounds

  • Delivered value from day one

  • Protected user data and maintained trust

My Contributions And Impact

  • Conducted user research and interviews to gain insights into users' needs.

  • Created detailed user personas to guide the design process.

  • Designed wireframes and user flows to map out the app’s structure.

  • Built prototypes for iterative testing and feedback.

  • Developed UI designs that balanced functionality with a playful and approachable aesthetic.

  • Ensured consistent branding throughout the app.

Approach to design

Clarity & Accessibility

I used clear, non-jargony language and ensured that core interactions required minimal effort — prioritising inclusivity and user clarity.

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Iteration through Testing

Feedback loops were central. I ran multiple usability tests to refine the onboarding flow, navigation, and goal-tracking UI resulting in smoother interactions and clearer feature comprehension

User research and personas

I conducted in-person interviews with three individuals to develop user personas for the app, and the following are their profiles.

Emily Preston

She is of the age 40  is stay-at-home mom with two young children, among which one is disabled. She resides in slaithway  and dedicates most of her time to caring for the child.

Challenges

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Emily finds it challenging to prioritise her own well-being amidst her caregiving responsibilities. She often feels guilty about taking time for herself and struggles to maintain consistent self-care habits.

Goals

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Emily desires to incorporate more physical activity and mindfulness practices into her daily routine needs a user-friendly app that provides flexible workout options, stress-relief techniques, and motivational resources tailored to her busy schedule.

Courtney Ridgway

She  is a 24 year old graphic designer who works in fast paced company environment lives in Wakefield and juggles multiple projects simultaneously.

Challenges

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Struggles to maintain a healthy work-life balance due to her demanding job. 

Goals

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Aspires to lead a more active lifestyle and incorporate regular exercise into her routine. eeds a productivity app that seamlessly integrates into her busy schedule, helping her prioritise tasks and allocate time for exercise. 

Mark Olleju

He is 32 year old  and works in Manchester in a Corporate Firm, he is a consultant by profession and a Fitness enthusiast

Challenges

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Despite his passion for fitness, Mark sometimes struggles to stay motivated and track his progress effectively. 

Goals

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Mark aims to optimize his training regimen and achieve specific fitness milestones, such as improving his strength and endurance. Mark needs a fitness app that offers advanced goal-setting features, comprehensive workout tracking, and opportunities for social interaction and support. 

Key findings after interview

  • Value was unclear at first glance — users needed better orientation and guidance to understand how Peppy could help.

  • Task management felt tedious — users wanted faster ways to add and prioritise tasks.

  • Wellness tracking and reminders were highly valued but needed to feel unobtrusive

Product's objective's

  • Boost Productivity- Give users lightweight, flexible tools to manage their routines

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  • Support Wellness- Encourage mindfulness, fitness, and healthy habits

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  • Ensure Accessibility-Keep design inclusive and language simple

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  • Foster Community- Create safe, motivating social spaces not distractions

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  • Enable Personalisation- Adapt the experience to suit individual routines and goals

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  • Build Trust- Respect user privacy and data from the start

Outcome

By aligning these objectives with the needs of the users, the design ensured that the app didn’t just meet functional goals, but also created a personalised experience that resonated with users on an emotional level, ultimately improving retention and engagement.

Information architecture / user flow

The app is structured around five main sections​​​​

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  • Tasks

  • Goals

  • Calendar

  • Community

  • Settings/Profile

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​​​I designed an intuitive, centralised dashboard where users can get an overview of their tasks, goals, and upcoming events. From here, they can easily navigate to other areas of the app to manage their schedule, interact with the community, or customise their settings.

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Outcome

The clean and logical structure allowed users to easily navigate through the app, saving time and improving the overall user experience. Key sections were easily accessible, contributing to increased usage frequency and longer sessions.

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Presenting Peppy 

On-Boarding flow

The onboarding experience was designed to be welcoming and simple, guiding users through account creation and customisation. The user is greeted with a welcome message, asked to create an account, and then guided through verification using either email or phone number.​

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Outcome

  1. The streamlined onboarding process resulted in 30% higher completion rates compared to similar apps.

  2. Users reported feeling confident and excited to use the app after completing the setup, leading to a 15% increase in the number of daily active users in the first two weeks.

Peppy home

  • Task Management: Simplified task organisation with prioritisation and easy-to-use lists.

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  • Goal Setting: Progress trackers and motivational prompts encourage users to meet their personal and professional goals.

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  • Calendar Integration: Users can sync tasks with their calendar, providing a clear overview of their schedule.

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  • Community: Social features allow users to connect with others, share progress, and motivate each other in a non-intrusive way.

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  • Personalisation: The app offers tailored recommendations based on user activity, such as personalised tasks and fitness goals.

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​​Outcome

These features contributed directly to higher user engagement and retention rates.

By providing a more social, personalised experience, users felt more invested in their goals, leading to increase in active sessions.

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Conclusion and key learnings

What I Learned

Designing Peppy reinforced the importance of clear, accessible design that balances functionality and fun. User feedback is invaluable, and iterative design plays a crucial role in creating a product that users truly enjoy.

​​Outcome

  • Peppy saw a 20% increase in user retention and a 15% improvement in task completion rates.

  • User engagement metrics showed that users were returning more frequently, with community interaction emerging as a key driver of retention.

This project underscored the importance of continuous iteration and user-centred design. It also highlighted the power of personalisation in increasing both user satisfaction and app retention.

Final thoughts​

  • Peppy became more than just an app — it became a digital extension of Athliq’s brand. It helped users improve their routines, motivated them to stay active, and deepened their connection to the Athliq ecosystem.

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​      Peppy proved that when done right, wellness and productivity can coexist beautifully.

Next step for peppy

Further Iterations Based on Real-World Feedback:​Peppy’s success can be attributed to its balance between fun and function, and its ability to provide a highly personalised, user-friendly experience. Moving forward, I look forward to expanding its features, optimising the design, and continuing to improve the app based on ongoing feedback.

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